The first quote wins. Make sure it's yours.™
Simple Freight reads every RFQ in your inbox, quotes the ones that fit your rules, and routes the rest to a human. You quote faster and more often without adding headcount.
Industry stats show that slow quoting is bleeding brokers dry. Don't be another statistic.
Shippers don't want portals. They want to fire off an email and get a price. So your brokers spend their days reading through messy emails, chasing missing dimensions, and re-keying data into your TMS. Meanwhile the load goes to your competitor who quoted first.
- 78%
of B2B buyers award the deal to the first vendor that responds
Harvard Business Review - 30 min
average time to quote one RFQ manually
Industry benchmark - $19/hr
loaded labor cost per freight coordinator
BLS, fully loaded - 43%
of sales team time lost to manual quoting
DAT Trendlines - $700M+
annual industry losses to slow response
Internal analysis
A brokerage running 20 RFQs a day burns roughly $47,500 annually on the labor alone, and loses two-thirds of those quotes to faster competitors.
What does that mean for your business?
Do the math.
Five inputs. We'll model how Simple Freight turns inbound RFQs into reclaimed hours, recovered wins, and net annual upside.
Enter your own numbers to calculate your ROI
Modelled outcome (annual)
17.5× ROI on Simple Freight
What people in freight are saying
“With 30 years of experience in logistics strategy and forensic auditing, I have reviewed numerous applications attempting to digitize supply chain workflows. Shippers resist proprietary portals; they demand to interact via email. Simple Freight is the first utility to resolve this friction point. Operating as an email-first middleware layer, the system autonomously parses unstructured email requests, extracts precise shipment profiles, and communicates directly with customers to chase missing volumetric weights or postcodes without human intervention.
The platform integrates directly into our existing FMS, executing direct API pushes and generating a two-option comparison draft in our inbox instantly while strictly enforcing our deterministic margin boundaries. Standard freight is processed automatically, whereas complex or over-dimensional consignments are filtered and escalated to senior brokers with data already structured. Simple Freight has reduced our manual data entry workload by 80 per cent and directly enhanced our conversion rate: confirming the industry reality that the first quote wins. It is an essential asset for any logistics firm seeking to scale transaction capacity without expanding administrative headcount.”
“They have made quoting and arranging our interstate cartage a breeze. Working in the airfreight industry, time is critical and the implementation of the automated quoting service means we can provide our clients with a much faster turn around.”
“Operating in freight customer service requires managing massive volumes of unstructured email queries daily. Simple Freight has eliminated the manual burden of checking rate cards and chasing clients for missing postcodes or cubic measurements. The system automatically reads incoming emails, validates the shipment parameters, and generates structured quotes. This has compressed our response times to under two minutes; allowing our department to focus on high-touch relationship management rather than repetitive data entry.”
- Oracle OTM
- Blue Yonder
- MercuryGate
- McLeod
- Motive
- Samsara
- MachShip
Built for your inbox and your existing process.
One platform that reads RFQs, gathers missing details, quotes through your TMS, and escalates the freight that needs a human.
Four steps from inbox to TMS.
Most brokerages send their first AI-generated quote inside three weeks of signing.
Forward your sales inbox.
Or set up a new alias. Simple Freight starts reading on day one.
Connect your TMS.
Oracle OTM, Blue Yonder, MercuryGate, McLeod, Motive, Samsara, or your in-house quoting API. We plug into what you already run.
Set your guardrails.
Margin floors, surcharge logic, customer-specific rates, escalation rules. Hard-coded, not LLM-guessed.
Go live.
Standard quotes go out in seconds. Complex jobs land in your brokers' queue, fully prepped.
Every RFQ, every quote, every dollar, in one place.
Margin, response time, win rate, escalation rate. Real-time. No reports to build.
You don't lose visibility when you automate quoting. You gain it. Every email that touches Simple Freight becomes a structured, measurable, auditable record.
What about the things that make freight, freight?
Over-dimensional and complex freight?
Simple Freight doesn't try to be a senior broker. For heavy haulage, multi-stop, or specialized timing, it acts as a structured-data filter, gathering every dimension, weight, and site restriction from the customer, then handing a clean RFQ to your team. Your experts step in for the consulting work, not the data entry.
Margin risk if the AI misquotes?
Hard guardrails sit outside the language model. Margin floors, surcharge rules, and customer-specific contracts are deterministic, not LLM judgements. Anything outside those guardrails escalates to a human. The AI doesn't suffer from 4 PM Friday fatigue, and it never forgets a residential surcharge.
Will my customers feel like they're talking to a bot?
The AI writes plain, professional emails, not chatbot-speak. Most shippers report it reads like a fast, efficient coordinator. And because your brokers are no longer buried in data entry, they finally have time for the strategic conversations that actually build relationships.
What about price-checkers that never convert?
You have three options today: keep paying fully loaded labor on every quote, stop responding to small shippers, or quote everything for a dollar and capture the wins you're currently missing. A per-quote model is the only one where unconverted RFQs stop being a tax on your operation.
What happens to my brokers' jobs?
They stop quoting standard pallet jobs and start working the freight that needs them. Complex linehaul, customer relationship calls, margin negotiation, the work they were actually hired to do. Most brokerages we talk to are short-staffed on senior brokers and over-staffed on coordinators. We help shift that balance.
How fast can I see this work on my real data?
Twenty minutes. Bring 20 RFQs from last week to a demo call. We walk you through how Simple Freight would have handled each one, end to end. If it doesn't pencil for your business, we say so on the call.