The first quote wins. Make sure it's yours.™
Simple Freight reads every RFQ in your inbox, quotes the ones that fit your rules, and routes the rest to a human. You quote faster and more often without adding headcount.
Industry stats show that slow quoting is bleeding brokers dry.
Shippers don't want portals. They want to fire off an email and get a price. So your brokers spend their days parsing unstructured text, chasing missing dimensions, and re-keying data into your TMS. Meanwhile the load goes to whoever quoted first.
- 78%
of B2B buyers award the deal to the first vendor that responds
Harvard Business Review - 30 min
average time to quote one RFQ manually
Industry benchmark - $19/hr
loaded labor cost per freight coordinator
BLS, fully loaded - 43%
of sales team time lost to manual quoting
DAT Trendlines - $700M+
annual industry losses to slow response
Internal analysis
A brokerage running 20 RFQs a day burns roughly $47,500 annually on the labor alone, and loses two-thirds of those quotes to faster competitors.
What does that mean for your business?
Do the math.
Five inputs. We'll model how Simple Freight turns inbound RFQs into reclaimed hours, recovered wins, and net annual upside.
Enter your own numbers to calculate your ROI
Modelled outcome (annual)
17.5× ROI on Simple Freight
- Oracle OTM
- Blue Yonder
- MercuryGate
- McLeod
- Motive
- Samsara
Built for your inbox and your existing process.
One platform that reads RFQs, gathers missing details, quotes through your TMS, and escalates the freight that needs a human.
Four steps from inbox to TMS.
Most brokerages send their first AI-generated quote inside three weeks of signing.
Forward your sales inbox.
Or set up a new alias. Simple Freight starts reading on day one.
Connect your TMS.
Oracle OTM, Blue Yonder, MercuryGate, McLeod, Motive, Samsara, or your in-house quoting API. We plug into what you already run.
Set your guardrails.
Margin floors, surcharge logic, customer-specific rates, escalation rules. Hard-coded, not LLM-guessed.
Go live.
Standard quotes go out in seconds. Complex jobs land in your brokers' queue, fully prepped.
Every RFQ, every quote, every dollar, in one place.
Margin, response time, win rate, escalation rate. Real-time. No reports to build.
You don't lose visibility when you automate quoting. You gain it. Every email that touches Simple Freight becomes a structured, measurable, auditable record.
What about the things that make freight, freight?
Over-dimensional and complex freight?
Simple Freight doesn't try to be a senior broker. For heavy haulage, multi-stop, or specialized timing, it acts as a structured-data filter, gathering every dimension, weight, and site restriction from the customer, then handing a clean RFQ to your team. Your experts step in for the consulting work, not the data entry.
Margin risk if the AI misquotes?
Hard guardrails sit outside the language model. Margin floors, surcharge rules, and customer-specific contracts are deterministic, not LLM judgements. Anything outside those guardrails escalates to a human. The AI doesn't suffer from 4 PM Friday fatigue, and it never forgets a residential surcharge.
Will my customers feel like they're talking to a bot?
The AI writes plain, professional emails, not chatbot-speak. Most shippers report it reads like a fast, efficient coordinator. And because your brokers are no longer buried in data entry, they finally have time for the strategic conversations that actually build relationships.
What about price-checkers that never convert?
You have three options today: keep paying fully loaded labor on every quote, stop responding to small shippers, or quote everything for a dollar and capture the wins you're currently missing. A per-quote model is the only one where unconverted RFQs stop being a tax on your operation.
What happens to my brokers' jobs?
They stop quoting standard pallet jobs and start working the freight that needs them. Complex linehaul, customer relationship calls, margin negotiation, the work they were actually hired to do. Most brokerages we talk to are short-staffed on senior brokers and over-staffed on coordinators. We help shift that balance.
How fast can I see this work on my real data?
Twenty minutes. Bring 20 RFQs from last week to a demo call. We walk you through how Simple Freight would have handled each one, end to end. If it doesn't pencil for your business, we say so on the call.